This was a branding project for clients that wanted to start their own lifestyle corgi brand to exhibit at Corgi Con. They wanted this brand to be centered around corgis with a chic and minimal look that could appeal to the younger "cool kid" demographic without looking too cute.
Holly Willow is…
COZY - UPBEAT - MINIMAL - CHIC - APPROACHABLE - WOVEN
Not only did I design the logo, but I helped polish the brand story and defined brand parameters that will make this brand stand out from the rest of the corgi brands out there. These parameters can help with the copy content and tell the story of the brands values.