Sexy Brand is a luxurious lifestyle brand. Known for their presence and products in beach tennis, Sexy Brand sets out to be an aspirational brand to consumers offering private jet charters, private villas, and associating themselves with pro athletes, tastemakers, and celeberities. Through design, they hope to inspire athleticism, carefree beach vibes, health, and sustainability. For this project, I conceptualized and executed the packaging design for their beach tennis net. I will also be working on some ad and campaign designs as well as developing their social media for a stronger unified brand look and feel.